Digital Journalism

The curricula designed for Digital Media program focuses on providing the most advanced teaching, learning and assessment methodologies that are contemporary and designed to enhance the student learning experience, while at the same time developing their necessary hard and soft skills that are necessary to find a job in various fields involving digital journalism, writing , media managemnt and such.
At the completion of the program, we aim to achieve the following specific objectives:

• Develop a competent, ethical and professional cadre of young journalist who are able to respond to the ever increasing demand for quality information in our society and abroad.
• Integrate knowledge from the theoretical and practical aspects of digital journalism into the golden triangle (skills knowledge and attitudes) of young professionals.
• Demonstrate general knowledge, cultural competence and adaptability in working with various people, situations and environments.
• Apply high ethical standards and values in providing, selecting and classifying information to public.
• Use critical thinking, and evidence-based practice and research findings in information providing
• Form interdisciplinary collaborative relationships to improve professional work networking
• Apply skills of information technology and information management effectively in professional work environment
• Analyze ways governmental, institutional and professional policies directly and indirectly influence the public information.

Year I
Sesmester I
1MFundamentals of Journalism216
2MIntroduction to News and Basic News
writing skills
3MFundamentals and history of Mass
4MPress and Society216
5MStudy Skills112
Choose one of the following Courses:
English II
6EGerman II
Social Marketing
Academic Writing
Semester II
1MPrinciples of Multimedia Journalism215
2MWriting for Digital Media226
3MCommunication Theories215
4MDigital theory and Skills215
5MIntroduction to Audio & Video125
6EChoose one of the following Courses: English III
German III-IV Social Marketing Academic Writing
Year II
Sesmester III
1MEditing for Journalism227
2MFeature and Magazine writing227
3MOnline and Social Media Strategies126
4MEthics and Global Journalism216
Choose one of the following Courses:
English III
5EGerman III-IV
Social Marketing
Research Methodology
Semester IV
1MIdea development and Media writing226
2MMedia and Culture226
3MInternship and Career Orientation228
4MComputer – Assisted Journalism126
Choose one of the following courses:
English IV
German V
Research Methodology
Year III
Sesmester V
1MDigital Marketing Production226
2MAdvanced Digital Media production:
TV News
3MPhotojournalism and Visual Story
4MMultimedia Design226
5EChoose one of the following courses: English V
Microeconomics Entrepreneurship
1MLegal regulations and digital
2MAdvanced Applied Digital Journalism226
3MPublic Affairs Reporting and Writing215
4MAdvanced Reporting226
5MBachelor Thesis10
Total Hours

The program of Digital Journalism represents also a discipline which has now clearly shaped the market and professionals within this occupation can expect to develop some clear marketable skills for the market needs. It is worth emphasizing that the diverse character of digital journalism has enabled the creation of several new professions within the area which as a result can lead to various job opportunities. Some of the jobs that are related to the students who have a degree in digital journalism include: journalist, media writer, digital writer, multimedia writer, reporter, investigative reporter, broadcaster, editor, photojournalists and others. Furthermore, technological advances with the passing of time are expected to add to the diversity of occupations associated to with the program of digital journalism.

Students from Universum College can go to study abroad for 4 to 5 months.


All students who are enrolled as students at Universum College may apply for Erasmus+ Mobility Programs. Study exchange opportunities are available to each study cycle:

– First study cycle (Bachelor or equivalent)
– Second study cycle (Master or equivalent)
– Third study cycle (Doctoral level)

Please note that Erasmus Student Mobility is carried out in the framework of Inter-Institutional Agreements between home (Universum) and host institutions (universities where you wish to apply for a semester). This means that before being able to apply, you should check whether Universum College has a partnership with the university where you wish to continue your studies. To do this, have a look at the list of universities with whom we collaborate.


-At least 5 completed exams at Universum College
– Active participation in extra-curricular activities organized by Universum College
– English Language knowledge (B1 or B2, as set by the host university)


– English Language Certification (TOEFL or Anglia Examination)
– Transcript of records in English (get this from Student Services)
– Passport copy
– 1 photo (300pix; size – 3*4 cm; file – .jpg)

The normal minimum entry requirements for a candidate to be eligible for admission to the College’s courses are set out in the General Entry Requirements contained in the Prospectus. However, the absolute minimum criteria for a student to be admitted to this academic program, is that all students are expected to have successfully completed high school and have passed the national test (matura). In addition, in order to be enrolled in our program, all applicants are required to bring the following documents:

– Birth certificate
– Diploma and secondary school certificate
Legalized documents issued by the Ministry of Education, Science and Technology of the Republic of Kosovo for all those who have completed their education outside of the Republic of Kosovo
– Completing the application procedures at Universum College
– The contract of the study program if they meet eligibility criteria

Assoc. Prof. Dr. Valon Murati