Program Overview
- Total Credits: 120 ECTS
- Duration: 2 vite (4 semestra)
- Annual Workload: 60 ECTS per academic year
- Study Mode: Full-time
Program Learning Outcomes
- PLO1: Critically evaluate and integrate advanced theories and frameworks in management, strategy, marketing and leadership to address complex organizational challenges in local and global contexts.
- PLO2: Analyze dynamic business environments by applying strategic, financial, and market-based tools to identify opportunities, risks and competitive positioning in digitally transformed economies.
- PLO3: Design and justify evidence-based managerial and strategic decisions using appropriate qualitative and quantitative research methodologies.
- PLO4: Develop and implement integrated marketing and creative communication strategies that align brand positioning, stakeholder engagement and organizational objectives.
- PLO5: Demonstrate advanced competence in ethical, sustainable and responsible management practices by evaluating the social, environmental and governance implications of business decisions.
- PLO6: Formulate innovative solutions to strategic, organizational and communication challenges by bridging theory, applied research and professional practice.
- PLO7: Communicate complex managerial and marketing insights effectively to specialist and non-specialist audiences using professional, analytical and persuasive formats.
- PLO8: Lead and collaborate effectively in diverse and interdisciplinary teams by demonstrating adaptability, constructive argumentation, negotiation skills and professional self-management.
- PLO9: Engage in independent learning and reflective practice by critically assessing personal and organizational performance to support continuous professional development in evolving business environments.
Overview of the Program
UNI-Universum International College is powered and managed by Arizona State University, the largest public university in the US and no #1 for innovation, thereby providing students with a world class education. Through the MA Management program, students will have access to Thunderbird School of Global Management and at the end of their studies, they will receive a diploma powered by Arizona State University.
Program Objectives
- Provide advanced, research-informed knowledge of management, strategy, and market-facing decision-making in contemporary organizations operating in dynamic, digital and international contexts.
- Develop graduates’ ability to critically evaluate complex business environments (local, regional, and global), integrating economic, technological, social, and regulatory considerations into managerial judgment.
- Build strong capability for evidence-based decision-making, enabling students to use qualitative and quantitative methods to diagnose organizational challenges, evaluate alternatives, and justify solutions.
- Equip students with advanced competence to design and lead strategic initiatives, including innovation, change, and growth strategies that create sustainable value for organizations and stakeholders.
- Strengthen specialization-based expertise in marketing and creative communication, including brand strategy, integrated marketing communications, storytelling, digital channels, and campaign evaluation.
- Promote professional integrity and responsible leadership by embedding ethics, sustainability, and good governance in managerial and marketing decisions.
- Foster lifelong learning and professional resilience through reflective practice, self-management, and the ability to adapt to new technologies, new market realities, and evolving stakeholder expectations.
Why choose to study MA in Management at UNI?
Double Degree with Ludwigshafen University of Applied Sciences in Germany
Study program
| Year 1 | |||||
|---|---|---|---|---|---|
| Semester I | Semester II | ||||
| Nr. | Course Name | ECTS | Nr. | Course Name | ECTS |
| 1 | Global Leadership and Personal Development | 6 | 1 | Data and Digital Transformation | 6 |
| 2 | Business Strategy and Environment | 10 | 2 | Global Accounting | 6 |
| 3 | Research Methodology in Business | 10 | 3 | Global Marketing Strategies and Management | 6 |
| 4 | Elective: Managerial Economics / Corporate Social Responsibility and Business Ethics | 8 | 4 | Elective: International Business and the MNEs / Organizational Behavior | 8 |
| Year 2 | |||||
|---|---|---|---|---|---|
| Semester III | Semester IV | ||||
| Nr. | Course Name | ECTS | Nr. | Course Name | ECTS |
| 1 | Project Management | 10 | 1 | Dissertation | 30 |
| 2 | Organizational Culture Management | 10 | 2 | ||
| 3 | Elective: Sustainable Development Economics / Managing Change and Innovation / Strategic Management in the Public and Non-Profit Sector | 10 | 3 | ||
Courses from Thunderbird School of Global Management
Global Leadership & Personal Development
Online Courses from Thunderbird School of Global Management.
Global Entrepreneurship & Sustainable Business
Online Courses from Thunderbird School of Global Management.
Global Accounting: Managing by the Numbers
Online Courses from Thunderbird School of Global Management.
Data Analytics & Digital Transformation
Online Courses from Thunderbird School of Global Management.
Entry requirements for MA in Management
Admission requirements are designed to ensure that admitted students possess adequate prior knowledge and competencies to follow Master-level learning activities successfully. The standard entry requirements include the following:
- A recognized first-cycle qualification (Bachelor degree or equivalent) corresponding to at least 180 ECTS, or an equivalent qualification recognized under applicable national procedures.
- A minimum academic performance requirement, such as a minimum of 7.5 GPA/grade threshold, applied consistently and communicated transparently to applicants.
- For Kosovar citizens, submission of required documentation (e.g., proof of citizenship and required academic documentation) in accordance with national administrative requirements.
- For applicants holding qualifications from non-Kosovar higher education institutions, verification and recognition procedures are applied in line with national legislation and Ministry requirements for diploma recognition/validation.
- Where the study pathway involves study in English or articulation opportunities requiring English competence, applicants are informed in advance about any additional language requirements and the type of evidence required. This is not a requirement from UNI, but from ASU.
Quality Assurance & Student Satisfaction
At Universum International College, quality assurance is a continuous and data-driven process designed to ensure excellence in teaching, student support, and overall academic experience. The MA in Management program is regularly evaluated through student surveys, KPI monitoring, and institutional review mechanisms
Student Satisfaction
Student feedback is systematically collected each semester through digital surveys and institutional evaluation tools.
| Category | Metric | % |
|---|---|---|
| Teaching Satisfaction | Fall Semester | 86.9% |
| Spring Semester | 85.4% | |
| Student Services Satisfaction | Fall Semester | 87.22% |
| Spring Semester | 87% | |
| Graduate Exit Survey Results | Satisfaction with Courses | 87% |
| Satisfaction with Lecturers | 89% | |
| Satisfaction with College Resources | 86% | |
| Personal & Professional Development | 87% |
Key Performance Indicators (KPIs)
The program performance is continuously monitored through a structured KPI framework aligned with institutional quality standards.
| Semester | Metric | % |
|---|---|---|
| Fall Semester | Teaching Performance | 81% |
| Student Services | 77% | |
| Overall Performance | 78% | |
| Spring Semester | Teaching Performance | 82% |
| Research Performance | 70% | |
| Student Services | 76% |
Alumni Survey
In the 2024 alumni survey analysis, we found that 83% of our alumni are employed in their field of study. Additionally, 92% of our graduates have secured employment in the region over the past three years, and 3% of our students have pursued further education.
| Metric | % |
|---|---|
| Alumni employed in their field of study | 83% |
| Alumni employed in the region (past three years) | 92% |
| Alumni who pursued further education | 3% |
Continuous Quality Improvement
The program follows a structured Plan–Do–Check–Act (PDCA) model, ensuring that:
- Student feedback directly informs course and curriculum improvements
- Teaching methodologies are continuously enhanced
- Digital learning tools (e.g., Canvas, AI-supported tools) are regularly evaluated
- Academic and administrative services are improved based on measurable outcomes
This systematic approach ensures that the program remains aligned with international standards and responsive to student needs.
Your Instructors
